I'm a complete nut for psychology stuff and especially when it has to do with my day job
Stanford University recently did a study on how your avatar in a virtual world can affect your view of yourself in real life and it was covered by NPR in an interview called "Learning from the Virtual You".
Its kinda a cool listen for anyone who likes hearing about this kind of stuff.
(This is completely personal interest and has nothing to do with SOE or EQII, just wanted to make that super clear).
- K
LINK