Q: What have you learned about the community aspect - Star Wars: Galaxies, for example, went through a difficult transition period.
John Smedley: The lessons we've learned from our community have just been extraordinary. For years now we've been running something called the Influencer Summit, where we pull 100 people, and 50 of those people will be our worst critics.
So one of the things we're trying to do is listen better as a company, and over the past few years I think we've done that - I'm really proud of the strides we've taken in that direction. Listening is a very important skill.
Q: Why do you think there was that response?
John Smedley: Because we didn't listen. I think we were a little too arrogant as a company. We thought we knew what was best as a company, and we should have listened more. That's really the biggest lesson we've learned as a company in the last eight years. Listening to our customers is everything.
MMO Week: SOE president John Smedley // Interview // GamesIndustry.biz