Another thing you guys could do - which worked well for us - Niber wrote our RSS perl/cgi script to bring our feed articles up in a window that includes our hyperlinked header when someone swipes our feed.
That made it impossible for anyone to steal our feed without also whoring our site and providing a direct link to us.
See this:
LINK for an example of what I mean. It goes to the article on the Official Forums, but brings the article up within a EQ2Flames window, which allows the user to click on our graphic banner at the top to come directly to this site. There is at least one site swiping our feed now without permission, and by doing that they are driving new traffic to our site. Instead of me getting pissed about them doing this without our permission, therefore, I look at it as a benefit.
This is far too complicated for me to understand how it works, you'd have to ask Niber how it's done if you're interested.