Calthine

This week I was privileged to speak with Torrie Dorrell, Senior Vice President of Global Sales & Marketing at Sony Online Entertainment, about the Rise of Kunark box art and the marketing of EverQuest II. Please enjoy:

Thinking Outside the Box: an Interview with Torrie Dorrell

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Calthine

Don't look at me, I don't work here anymore.
EQ2 Allakhazam Community Manager

kaif

Good story, thanks for covering a different angel.

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Thelounge

Aye, usually I am bored by reading the diff casual fan sites, but I liked this article, and enjoyed looking @ the 100 most influential women list...

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Calthine

That list was very interesting, wasn't it! This interview was a lot of fun to do, hopefully I get a good excuse to interview Torrie again, she's a very nice lady and very outgoing.

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Calthine

Don't look at me, I don't work here anymore.
EQ2 Allakhazam Community Manager

LFG

Nice article.

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"Bottom line: we're not all being honest with ourselves here." Become, Kraken forums

Illuminator

I think the box art is badass and gives the impression that shit's about to go down, even if the next expansion is about anything but the dark elves. Putting a retarded-ass Sarnak on the cover would have completely deterred me as a new customer. The EoF box didn't jump out at me from the store shelves the way that this one will; I had to go hunting for it.

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80/140 Wizard, 80/140 Illusionist, 80/140 Warden, 80/126 Troubador, 73/107 Coercer, 60 Paladin
An enchanter epic weapon without subjugation is like a Buckeyes T-shirt without the colors scarlet and gray.


Don't find yourself fixing things out of fear that you should have fixed out of love.

Thelounge

I am sure this box was a lot cheaper also, I mean less ink, barely any text, dark elves are kinda one color, just multi shades (prolly use more ink in one spot for darker blues)

I personally hate DEs and therefore hate the box, but eh, I think a sarnak on it would have been just as gay.


*edit*

I wanted to add, Torrie is also nice on the eyes.

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Illuminator

Marketing departments always tend to have way hotter officers.

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80/140 Wizard, 80/140 Illusionist, 80/140 Warden, 80/126 Troubador, 73/107 Coercer, 60 Paladin
An enchanter epic weapon without subjugation is like a Buckeyes T-shirt without the colors scarlet and gray.


Don't find yourself fixing things out of fear that you should have fixed out of love.

Calthine

I doubt it was that much cheaper since there's a box flap and back that have all the goodies on them.

I'm not one to judge other womens' appearances, but I can tell you she's a nice lady

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Calthine

Don't look at me, I don't work here anymore.
EQ2 Allakhazam Community Manager

LFG

Is she hawt?

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"Bottom line: we're not all being honest with ourselves here." Become, Kraken forums