Well, I doubt I would ever come back but....
1. They got rid of Smelly. That idiot doesn't have a clue how to run a successful business. He needs to take lessons from Blizzard. Everyone at SOE needs to take lessons from Blizzard.
2. They fired the whole dev team and got someone in there that knew wtf they were doing, cared about the players and how things effect them in the game and people that stayed in touch with the players and actually played the game themselves.
3. Rewrote the game engine and server side to get rid of all the lag and get the client to performing like it should and work on dual core and use the video card's power like it should be. They said the EQ2 client was written for the future but I have to tell you, someone has a fucked up idea of the future.
4. Sold it to another company to where SOE no longer had any sayso, control, etc.
5. Did I mention a dev team that wasn't full of AOL programming rejects that actually knew how to fix all the problems and actually cared about fixing them?
6. Stop the use of massive overkill to make encounters a challenge. It's called the use of imagination. Something this dev team has little of.
7. Get rid of the current dev team. I know I said it several times but, it's important enough to repeat
I mean come on. The game runs worst than any game out there on high end machines. It runs like crap on their servers.
Itemization is a joke. The items they think are really cool are crap. The risk versus reward in this game is a joke. There is 10 times more risk than reward. You spend hours working your way to mobs, only to have them drop 1 friggin item and then it's something no one in the guild can use, therefore wasting 24 people's time.
The thought that goes into making encounters hard is a joke. They are lazy about making challenging encounters without the use of overkill AOEs and then they cut and paste this crap to many mobs.
They are lazy in their programming. They hack windows to where it looses it's load balancing and reduces performance, in order to fix a bug in their crappy code.
It's a disaster and the laughing stock of the MMO world. Why would anyone stay or come back? They have lost 200k people in just a years time.