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Originally Posted by Snark
What did bruce say?
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This is his exact quote that made so many people angry:
Quote:
There has been quite a bit of discussion recently about something we were doing to show kindness to some valued members of our testing community who have been working diligently to improve EverQuest II for the last three years.
What we did was take a group of characters from the test server, scrub them by hand of all test gear, and any 'privileged' equipment, titles, etc, and grant their wish to continue to play as a group of friends, on a live server.
Had we been aware that being a little extra kind to these folks would cause such an uproar, there is no doubt we would not have taken this step. However, due to the current situation, I find myself apologizing to you for allowing this situation to occur.
We are in the process now of removing the characters that we copied to the live servers. Obviously, we overstepped the bounds of kindness in attempting to thank these people for their efforts in testing, and we are working to rectify this situation before the end of the day today.
Thank you,
Bruce "Froech" Ferguson
Senior Producer, EverQuest II
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When I first read this, it read to me like the response of someone taking fast action to quickly solve a major problem in the most feasible manner possible.
Others, especially players on Test, read this as a highly condescending and insulting "corporate" response.
I was honestly somewhat baffled by the extreme player negativity following the response. This reminded me a lot of past dealings with my ex-wife, who was always angry at me not for what I did, but because of what I thought and my thinking and reasoning behind why I did things.
As far as I can tell, the specific act Bruce implemented, i.e., wiping the toons on Unrest that were copied from Test, was looked at favorably by the great majority of players. It was just the wording he used in his message to communicate this plan that made most or all of the other players on Test feel disenfranchised and saying they are cancelling their accounts.
I next suggested that Bruce, Grimwell, or SOMEONE should issue a another apology that was unqualified and would not be perceived as such an insult to other players.
In my opinion, that followup apology should (a) state that SOE is genuinely sorry for what happened, (b) that this type of favoritism and mistake will never happen again in the future, and (c) that SOE values all of its subscribers on Test equally, and that no guild or type of player is more important to SOE than any other.
That is what I'd do to diffuse this situation if I was on the SOE side. This is a PR disaster. The player anger and frustration in this case involves words, or the inadequacy and inappropriateness of certain words used to attempt to resolve a problem.
So in my opinion, this situation can and should be fixed with better and more appropriate words. A better response (one that is perceived as heartfelt, genuine, and a sincere apology) than what was given won't cost SOE anything or require it to do anything differently in the aftermath of this disaster. It would sooth many hard feelings however, and potentially save many subscriptions on Test.