I remember some poor sob advertising not long ago for his guild (he was the only left in the guild after the GL left/robbed it named "Knights (or something like that ) of queynos" ; small "q" and an additional "u".
After getting flamed 3 nights on row on the channels for having one of the most important names of this game mispelled he just abandoned it. Was only guild level 8 or something. But he was funny, he tried to defend that the name is not important and asked if you rather want to be in a happy guild with a misspelled name or in an unhappy one with a correct name
